First, channel support
For the franchisee's shop location, experience prediction, etc. to provide a scientific service for dealers to provide a wide range of business support, including props support, decoration support and return support, and the late image upgrade, etc., to encourage dealers Advancing with the times, innovative brands, and ultimately achieve mutual benefit and win-win cooperation.
Second, brand support
Have a strong planning team, timely and effective marketing activities, to promote the rapid turnover of the terminal shop to enhance the operating performance of the terminal shop to provide an important guarantee and sustained strength. The introduction of British Legend Legend, APK Noah International and other well-known brand consulting organizations to sort out and remodeling the brand. And film star Huang Xiaoming successful renewal. And CCTV-News Channel, Zhejiang TV "China Dream Show", Hunan Satellite TV "China's strongest voice", Oriental TV "Voice of China Dream" to cooperate regularly on brand communication campaign, online and offline, new media and traditional media, To achieve interaction, the maximum intensity of publicity and promotion of the brand.
Third, the goods support
Organize the implementation of two large-scale new conference, invited all over the country to join the scene to see orders, full PDA terminal support. Cost, 25 million yuan to introduce high-end suits production line, with the terminal information system, timely and timely delivery of goods to the latest information to all franchisees (including style, fabric, price, number, color, size, shipment period, sales period). Sales agents in accordance with the situation in a timely manner fill orders, fast delivery, to ensure that all the goods on time. A complete return mechanism to ensure that the regional exchange of goods accurate and efficient, to protect the smooth sales of goods.
Fourth, the price support
Strictly improve the price system to ensure the sustainable brand success. National unified retail price is the rigid index of the brand has been the company in accordance with the principle of unity, transparency and openness, the establishment of a unified national retail price of the terminal market system, and constantly maintain brand value, protect business partners and customer interests, standardize market order, Good and harmonious operating environment.
Fifth, training support
Human resources is the first positive energy of enterprise development, is the core competitiveness of the specific performance. Attaches great importance to the various positions of staff training. And the international brand management consulting firm in cooperation to provide marketing management training, brand planning, market strategic planning, import advanced management mode, the establishment of scientific training base for the new shop dealers, manager, shopping guide long-term specialization, systematic, Standardized training, the output of the terminal stores a steady stream of talent.
Sixth, information support
And actively promote the garment ERP system full coverage, strengthen the "double P" (VIP, ERP) work. Through the information platform and distribution system of the garment ERP system, the static data of the whole sales chain can be monitored and effectively tracked. 10 million investment in the information management project ERP system has been achieved from the headquarters to the terminal line rate of 80 percent, the terminal shop for effective and timely adjustment and follow-up for the profitability of the terminal to provide decision-making for product development to provide market information , Greatly enhance the brand terminal retail and merchandise data management and scientific response speed.